The advertising project with participation of famous tennis player Elena Dementieva was aimed at communicating the idea of the Olympic campaign – connection of sport and healthy life style with the Oriflame brand via beauty. Elena Dementieva participated in advertising campaign to promote the collection of sports accessories. Our company developed the unique multipurpose sports bag for this project.
The Clever House designers in cooperation with our Foreign Trade Division suggested several bag samples with non ordinary and creative options. And it was our idea to create a separate space inside the bag especially for training shoes to store clothes apart. This design was highly appreciated by Oriflame for innovative and effective hygiene promotion approach and effective cooperation.